WHAT WE DO
Anchor Management Ltd. is a fishing business with operations in the oceans of Aquawaves. Our company specialises in the catching and selling of anchovy. Good quality control is applied to all our fishing practices and procedures to ensure that we produce products that meet the quality expectations of all our customers.
SOURCE
Our anchovies of the best quality and sourced from the oceans of Aquawaves. It is then transported to our factories to be processed and packaged with utmost care after which it is distributed to our customers.
FISHING FOR THE FUTURE
The business activities are based on the concept of sustainable management and value addition. Our workers are very careful with the anchovy they catch and handle. We follow strict procedures to ensure proper processing and packaging to maintain the quality of our anchovy.
“Quality is the best business plan.”
John Lasseter
FROM SEA TO PLATE
We produce only the best to ensure that you receive only the best! Although we are not directly involved with consumers of the finished products, we ensure that our customers/retailers receive quality so that consumers can receive products of excellence!
Business Model Canvas
Key Partners
Our key partners and only two wholesalers are Qualifish Ltd., located in Italy, and Fishfest Ltd., located in China. This is on a contractual basis. Other partners include Shipyard and auctions where we purchase our ships as well as Audit Inc. who performs our audits.
Key Activities
We specialise in catching and selling anchovy.
Key Resources
- ships
- processing warehouse
- cooling trucks
Value Propositions
- All our anchovies are naturally sourced and caught in the oceans of Aquawaves and total control of the operations from sea to warehouse and then wholesalers ensures absolute quality
- Continuity of supply allowed our company to enter into contracts with two wholesalers
- We were granted fishing permits by the government thus proving that our fish is sustainably sourced amongst other factors
Customer Relationships
We have no customer relations since all fish is sold to wholesalers. Since we are new to the market, current market capitalisation and customer loyalty is very low. However, a projected 10% in market capitalisation is expected in the next five years.
Channels
Fish are transported between the ocean, processing warehouses and wholesalers using special cooling trucks.
Customer Segments
Our products are aimed at a mass market.
Revenue Streams
Revenue is earned via the catching and selling of anchovies.
Cost Structure
- Salaries & wages
- Advertising
- Equipment and vehicles: cost, depreciation, maintenance and services
- Insurance & audit services
- Office supplies, permits and telephone expenses
Anchor Management Ltd. 